Web Marketing Guidelines
- A quality website generates revenue and is inexpensive advertising. Poor websites direct customers to your competition.
- Never 'nickel and dime' your website. Consider what a website is worth to your business when you budget.
- A professional website generates revenue by creating trust between you and your unknown customer.
- Good content is the key to success. The text minimal whilst getting your message across with informal to engage the visitor. Testimonials, pictures of the workplace and employees create this link.
- Content must be topical. New products/services should be on the home page plus an option to subscribe to a newsletter.
- The navigation should be easy to use and logical. Your visitor should get where he wants to go within three mouse clicks.
- Your website has to download quickly - more than 10 seconds and it has lost half it's customers.
- Appearance — neat, uncluttered and consistent.
- Search words and phrases must be integrated into the page content to enhance Google position.
- Your web server will generate a log file each day of all the pages and pictures it has served and to whom. These should be checked periodically.
- Monitor the competition's websites, particularly if they rank above you in Google. Find out why.
- Finally, do not forget about your website. Always be thinking of ways to improve it. It is a tool and as such should be kept in top operating condition.
Get yourself informed about the prospect and what he expects before you start the pitch. You can then deliver a much more measured delivery.
Best practice for guest houses, hotels and B&Bs. How to make your website effective.
The meeting takes place after you have submitted the quotation. Your prospect has shuffled a bunch of quotes and for reasons unknown, you have ended up on his little pile.