I Like this – and this – Oh, and this . . .

Every website designer has had clients who think they’re doing everyone a favour by suggesting other websites that they have seen and liked. Sometimes we make things more difficult for ourselves by telling them to come up with a website example. I have done this for years on & off and to be honest, it’s rarely worked.

Clients have little idea of the complexity and cost of other websites. Because you have quoted them R10,000, they think every other website on the Internet costs the same. After you have quoted, they will suggest a website that they like and upon a little investigation it is plain that this website costs way more than R10,000, sometimes at least ten times more and has a permanent web team of five people.

Explain this to the client and they think you’re looking for an excuse to nickel and dime their website with the unsaid suggestion that after quoting you really have no idea what they want.

websitesThe other thing is the ‘multiple examples’. The client will suggest typically two or three websites that are completely dissimilar but he likes elements of – but doesn’t tell you which elements. This is a real recipe for disaster because eventually, after buggering about, they still won’t like what you offer.

I then tell them that they’re suffering from Analysis Paralysis and ditch all the suggestions and start from basic principals. They fixate on the graphics which are among the easiest elements to change. You tell them that the website will sink or swim depending on the words and pics and how they are laid out.

As a side matter, the problem with colours extends all over the place. ‘We decided on this colour but I see when I got back that you’ve changed it’.

No I haven’t. My computer display is set differently to yours – and your ambient lighting is different – and maybe you’re using Mac . . .

I usually make them choose one – or none – and then perhaps MAY introduce elements from the other websites as development proceeds.

confusedI had a request for a quotation the other day – ‘We want a website with the sort of functionality but a different skin of this site.’ Now, when you look at ‘this‘ site, it has nothing to do with their core business. If they have a website address on their email I always check it out and also look at the code and who designed it.

That statement above is all I get to submit a quote on. And they wonder why the quote changes so much when I know more about what they want.  Prospects love to lock you in to a price range before they deliver the ‘Oh, by the way, we also want a database and eCommerce.’

After years of frustration and irritation all round, I think it’s best not to suggest any layout but come up with what you think is appropriate – and generally they’re happy.